Paid advertising should create conversations, not just clicks. Brandacy manages Google Ads, LinkedIn Ads, and retargeting campaigns with one goal in mind: turning advertising spend into qualified meetings and measurable pipeline.
What's included
What PPC management is
PPC management is the strategy, execution, and optimization of paid advertising campaigns across platforms like Google Ads, LinkedIn, and retargeting networks. It includes audience targeting, keyword strategy, ad creation, budget management, landing pages, conversion tracking, and reporting.
At Brandacy, PPC is not treated as a standalone traffic channel. It’s part of the Pipeline System — helping companies capture active demand, create demand among the right buyers, and convert both into sales conversations.
Deliverables
What's included
Strategy & setup
The account was built to be measured.
- Account, tracking, and spend audit
- Keyword and audience research against your ICP
- Campaign architecture and naming discipline
Campaign management
The weekly work compounds.
- Ad copy and creative testing with the design team
- Bid and budget management
- Negative-keyword and audience-exclusion discipline
Landing & conversion
Where the click becomes a meeting.
- Campaign landing pages
- Conversion tracking and CRM integration
- A/B testing on pages and offers
Reporting
One number that matters, defended monthly.
- Cost-per-qualified-meeting reporting
- Monthly review: scale, fix, or kill per campaign
- Quarterly budget and channel recommendations
GET STARTED
Let's talk about your pipeline.
Book a discovery call or send us a message.
We’ll get back to you within one business day.
30 minutes to look at where your pipeline actually leaks. No pitch, no pressure — just a straight conversation about your buyers and your sales team.
- See where qualified buyers are slipping through
- Pressure-test your current targeting and outreach
- Get a plain read on whether we can help — and how
Schedule a Discovery Call
Tell us about your goals, and we’ll tailor our expertise to fit your needs. Fill out the form below, and we’ll get back to you soon.
FAQ
Common questions
Everything you need to know before we start working together.
What does your PPC management include?
Everything required to run paid acquisition properly: campaign strategy, audience and keyword research, ad creation, budget management, landing page optimization, conversion tracking, CRM integration, and reporting. The entire system is managed by one team with accountability tied to qualified opportunities.
Google Ads or LinkedIn Ads—which is right for us?
Most B2B companies benefit from both, but they serve different purposes. Google captures existing demand from buyers already searching for solutions. LinkedIn creates visibility with decision-makers before they begin searching. The right mix depends on your audience, sales cycle, and category economics.
What budget do we need for PPC?
Enough to generate meaningful data and make informed decisions. That varies significantly by industry, audience size, and cost per click. If the available budget won’t produce actionable results, we’ll say so and recommend a more effective approach rather than forcing a campaign.
How is Brandacy different from other PPC management companies?
Most PPC agencies optimize for platform metrics. We optimize for pipeline outcomes. Campaigns are connected to landing pages, qualification processes, and CRM data, so decisions are made using the same numbers leadership cares about. If a campaign generates traffic but not opportunities, it gets fixed or removed—not celebrated.