Job description:

Social Media Executive

Company: Brandacy
Department: Digital Marketing
Experience: 1–3 years
Employment Type: Full-time

About the Role

We’re looking for a Social Media Executive to own day-to-day social presence across multiple client accounts — planning content, coordinating with designers and copywriters, publishing, engaging with communities, and reporting on what’s working.

Key Responsibilities

Content & Planning

• Build and maintain monthly content calendars for assigned client accounts
• Write platform-native captions, hooks, and hashtags aligned to each brand’s tone
• Brief designers and video editors; review creatives before they go live
• Track trends, audio, formats, and platform updates and translate them into content ideas

Publishing & Community

• Schedule and publish across Instagram, Facebook, LinkedIn, X, YouTube, and Pinterest as required
• Monitor comments, DMs, mentions, and reviews; respond within agreed SLAs
• Flag negative sentiment or escalations to the account lead

Paid Support

• Assist with setting up and monitoring Meta and LinkedIn ad campaigns
• Coordinate creative and copy variations for A/B testing

Reporting

• Pull weekly and monthly performance reports (reach, engagement, follower growth, CTR, leads)
• Present insights and recommendations, not just numbers
• Maintain competitor and benchmark tracking

Coordination

• Work with SEO, content, and design teams on integrated campaigns
• Participate in client calls; take notes and convert them into action items
• Coordinate with influencers and micro-creators where relevant

Requirements

• 1–3 years managing social media, preferably in an agency or for multiple brands
• Strong written English; ability to switch tone between brands
• Hands-on with Meta Business Suite, LinkedIn Campaign Manager, and at least one scheduling tool (Buffer, Hootsuite, Later, Sprout)
• Comfortable reading analytics and building reports in Excel/Google Sheets
• Basic Canva skills; understanding of what makes a good creative brief
• Organized enough to juggle 3–5 accounts without missing deadlines

Good to Have

• Experience with both Indian and international client accounts

Benefits:

• Flexible schedule
• Leave encashment
• Work from home

Work Location: Remote